True Religion Logo And Its History - CoolSpotters (2024)

True Religion Brand Jeans is an American clothing company that used to create high-quality denim apparel. The headquarters were in Gardena, California, with the production facilities near Vernon.

Jeff Lubell and Kym Gold, two business owners, founded the corporation in 2002. Unfortunately, they were forced to close it owing to bankruptcy in 2017.

They attempted to relaunch the business several years later, in 2020; however, those efforts failed, and the company was finally liquidated.

True Religion Meaning And History

The brand’s shelf life was, unfortunately, short-lived. Although the company formally opened in 2002 but didn’t release the first batch of products until 2005— three years after the official inauguration.

By 2009, 900 specialty boutiques across 50 countries were selling our merchandise on all five continents.

Similarly, you should also read our article about Kate Spade Logo.

The clothing line’s market debut in 2005 perfectly lined up with the opening of our flagship store in Manhattan Beach, California.

You could also find our branded denim being sold at several high-end department stores such as Saks Fifth Avenue, Bloomingdales, Nordstrom, and Von Maur.

The company went bankrupt because its prices stayed extremely high, and no one bought its product.

In 2011, during the pre-Christmas season, when most people do their Christmas shopping, there was a shockingly low demand for True Religion jeans.

As a result of the lack of interest in the more expensive product, Shares dropped the following year significantly by over half.

After the company struggled through the autumn of 2012, TowerBrook Capital Partners acquired it in 2013. the acquisition didn’t help as intended.

Less than 5 years later, in 2017, the company filed for bankruptcy and closed many stores. The plan is to revive the company by 2020.

Although the company had high hopes, it didn’t achieve what it wanted. While other companies’ stocks rose by more than 100%, True Religion’s only increased by 11.6%.

Consequently, the brand has no prospects and is burdened with financial troubles and two logos.

Want to know about other jeans brands, check our article about 23 jeans brands you need to know about.

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True Religion Old Logo

The debut emblem has several components, including text, pictures, and a painting of a Chinese man seated in the center holding a guitar while wearing a dressing robe.

The protagonist is carrying a musical instrument in one hand and using the other to extend his thumb, which displays “class.”

He does this to show that branded goods are of better quality. His smile is radiant.

“World” is written on the Chinese character’s right, while “Tour” is on the left. They have straight spindles and are crimson-colored.

The commercial’s tagline, “Fashion for the senses,” appears below in equally large but wider characters.

The name “True Religion” and “Brand Jeans” are written in two lines above the head, with the former being much bigger than the latter.

The letters of True Religion gradually get smaller as they progress towards the center. At the same time, those Brand Jeans remain uniform in size.

True Religion New Logo

The sign for the brand is a concave feature that looks like an upside-down omega from ancient Greek.

The company is facing financial trouble, which may be why it chose a symbol similar to a horseshoe for good luck. Consequently, the icon also appears as though it could be a horseshoe.

The former symbol’s sizeable inscription is at the top. The brand name comprises many letters that look like western-style signs in the sense that they are high on the edges and low in the center.

The American Wild West is historically tied to the horseshoe, so they used that metaphor in their logo.

The text is curved to emulate a horseshoe shape, and the primary colors are black and white. Similarly, you should also read our article about 12 brands like True Religion.

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True Religion Logo Font

The wordmark for the initial arch was written in Neo Contact Regular, a font from the type foundry Linotype. The only difference you would notice from the original font is that some letters are slightly deformed because of the arched logo structure.

The business went with a softer typeface for the current version, which has more subdued serifs. It looks similar to Pilaster Davy’s Castle Press #1 Regular, but it’s quite distinct.

The angular serifs give it a unique and sophisticated look. Overall, the redesigned symbol is easier to see and more aligned with current design trends.

It’s also noteworthy that a different printing style is sometimes used for the company name on t-shirts and other merchandise. In these cases, you’ll often see the horseshoe emblem alongside it to support the brand identity.

Moreover, we have also written an article about 12 brands like Levi’s. It will also increase your knowledge about different brands if you read it.

True Religion Symbol Colors

True Religion’s logo has mainly featured red and dark blue in the past, but the current design sticks to the classic black-on-white color scheme.

This strategy, often used by clothing companies, allows for much creativity when putting the logo on products of different colors.

The logo can also be printed in white or any other color, depending on the backdrop color and the designer’s preference. The standard black-dominated version is not required.

Frequently Asked Questions

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What Is The Story Behind The True Religion Brand?

True Religion broke into the competitive Los Angeles denim market in 2002 by revamping the design of the conventional five-pocket jean.

To accommodate our new vision, we had to disassemble and rebuild machines that couldn’t handle our designs.

What Kind Of Brand Is True Religion?

Founded in 2002, True Religion swiftly became a prominent denim company and A-list celebrities’ favorite. By 2009, the Los Angeles-based company had over 900 outlets across 50 countries.

It was available in prestigious upscale department stores and specialized multi-brand shops.

What Is The True Religion Logo Mean?

For his company logo, Jeffrey Lubell uses a smiling Buddha to show his spiritual side and an acoustic guitar to symbolize his origins in traditional guitar music, as well as indicate how much he loves artists, including Jethro Tull, Joni Mitchell, CSNY, and James Taylor.

Is True Religion Still In Business?

True Religion, a company specializing in denim clothing, left bankruptcy court in October 2020 and has been prospering ever since.

The company filed for Chapter 11 bankruptcy protection in April 2019 but was able to exit the following year successfully.

How Does True Religion Interpret The Horseshoe?

In 2002, True Religion designed new five-pocket jeans that took Los Angeles by storm. Our hardware was inspired by the long and rich history of denim, and our trademark horseshoe was created from the outline of a Buddha smile.

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Why Is True Religion So Expensive?

True Religion pants are expensive, but the Wall Street Journal has found that it is because they are made in America.

China-made products typically cost significantly less. The CEO of True Religion says that a $300 pair of jeans would only cost around $40 if produced in China.

Conclusion

True Religion is a brand that has been around for over 16 years and has become one of the most popular denim companies in the world.

Their logo, a smiling Buddha inside a horseshoe, is instantly recognizable and has become associated with high-quality clothing.

The company faced some financial troubles in 2019 but was able to emerge from bankruptcy later that year.

True Religion Logo And Its History - CoolSpotters (2024)

FAQs

What is the story behind True Religion brand? ›

True Religion was founded in 2002 by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built the brand based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic.

What does the True Religion symbol mean? ›

Concerning the logo, Jeffrey Lubell chose a smiling Buddha who represents his spiritual side and it is a symbol of peace, nature, happiness and good fortune; and the acoustic guitar for his classic guitar roots and his love for groups like Jethro Tull, CSNY, Joni Mitchell, James Taylor, etc.

Why did True Religion fall off? ›

True Religion went public in 2003 and made headlines for its growth and profits. But as the decade wore on, it faced increased competition from cheaper alternatives such as Gap and Forever 21. By the time the 2010s hit, athleisure was taking off and denim had started to fall out of favor.

Is the True Religion logo a horseshoe? ›

Designed from ultra-soft 100% cotton, this short sleeve men's t-shirt features a crew neckline with a metallic horseshoe silhouette across the front. Finished with metallic True Religion lettering detail at the hem.

What is True Religion according to the Bible? ›

12:2). In short, James tells us that true religion is a devotion to God, demonstrated by love and compassion for fellowmen, coupled with unworldliness. Such a statement seems too simple to be sufficient, but in its simplicity it speaks an important truth.

Is True Religion a luxury brand? ›

Despite being more affordable than traditional designer labels, True Religion was associated with a sense of luxury and status.

Why do people like True Religion? ›

Once seen as a symbol of luxury and style, True Religion soared to fame in the early 2000s with its unique horseshoe logo and fancy stitching on back pockets. Loved by celebrities and fashion fans, it was the go-to brand for high-end denim.

What is the most famous religious symbol? ›

The Christian cross has traditionally been a symbol representing Christianity or Christendom as a whole, and is the best-known symbol of Christianity.

What is the religion symbol for Jesus? ›

cross, the principal symbol of the Christian religion, recalling the Crucifixion of Jesus Christ and the redeeming benefits of his Passion and death. The cross is thus a sign both of Christ himself and of the faith of Christians.

Does anyone still wear True Religion? ›

Largely thanks to Gen Z's obsession with the 2000s aesthetic that they literally slept on as babies, True Religion has made a major comeback. As two Millennials, it's no surprise that we were chomping at the bit to relive our adolescence by testing out the current men's and womenswear lines.

What celebrities wear True Religion? ›

  • Ashley Tisdale.
  • Cheryl Cole.
  • Demi Lovato.
  • Hayden Panettiere.
  • Jamie Chung.
  • Jennifer Aniston.
  • Jessica Simpson.
  • Mila Kunis.

Are true religion jeans made in China? ›

Verdict: Are True Religion Jeans Made in the USA? No, True Religion Jeans are not made in the USA. They manufacture their items in Mexico, China, and other locations.

What brand does Khloe Kardashian own? ›

Khloe Kardashian is a co-founder of the Good American brand, and primarily focuses on design and marketing.

Who are Jeff Lubell and Kym Gold? ›

Gold co-founded True Religion with her then-husband, Jeff Lubell. Gold created a high-end denim line catering to all body types. The company eventually went public on the Stock exchange. According to Gold's autobiography, she served as vice president of True Religion.

Are people still wearing true religion jeans? ›

That's right, we're talking about one of the “It” brands of the aughts: True Religion. Throwback jeans, denim jackets, and apparel with bold, statement-making designs. Largely thanks to Gen Z's obsession with the 2000s aesthetic that they literally slept on as babies, True Religion has made a major comeback.

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